working smarter & harder
If we truly believe in our goal to balance environmental sustainability and deliver the highest quality, Non-GMO produce possible, we have to be smarter. As we revolutionize the way we grow, clean and store our potatoes, we create opportunities to lessen our impact on this world.
And lucky you—you get a better potato for it.
working smarter & harder
If we truly believe in our goal to balance environmental sustainability and deliver the highest quality, Non-GMO produce possible, we have to be smarter. As we revolutionize the way we grow, clean and store our potatoes, we create opportunities to lessen our impact on this world.
And lucky you—you get a better potato for it.
triple-wash system
A majority of a potato’s nutrients are held in its skin—we do everything in our power to protect it. We triple wash our potatoes with our proprietary Pure Wash System™ to remove all contaminants, preserve its freshness, and leave you with a cleaner, healthier potato.
grown different
We grow on 12,000+ acres, and on long crop rotations, which means our soil is more nutritionally balanced, which in turn allows us to use less chemicals and fertilizers. And less chemicals means a more natural potato.Each of our growing regions is perfectly suited to growing potatoes.
Unlike the majority of potato growing operations in North America, we’re centrally located. So our carbon footprint is smaller and our potatoes are fresher.
always be smarter
A few ways we stay sustainable while growing great potatoes.
Have you herd?
Potatoes that fail to meet our high level of standards are never wasted. We partner with local animal agriculturists who use them to feed nearby dairy cows. We call these potatoes “cow chow!”
Technology
We know we have a responsibility to protect our natural resources. It’s why we’re constantly exploring smarter technologies that help us become more efficient across everything from our management of water to reducing our carbon footprint for future generations.
smarter soil
Using high-speed color cameras, we analyze every single potato for internal and external quality defects. Our quality standards not only meet but exceed those set by USDA and FDA regulations. For good measure, we visually inspect them once more before packing them up and shipping them out.
smarter operations
Using high-speed color cameras, we analyze every single potato for internal and external quality defects. Our quality standards not only meet but exceed those set by USDA and FDA regulations. For good measure, we visually inspect them once more before packing them up and shipping them out.
smarter sheds
Using high-speed color cameras, we analyze every single potato for internal and external quality defects. Our quality standards not only meet but exceed those set by USDA and FDA regulations. For good measure, we visually inspect them once more before packing them up and shipping them out.
smarter methods
Using high-speed color cameras, we analyze every single potato for internal and external quality defects. Our quality standards not only meet but exceed those set by USDA and FDA regulations. For good measure, we visually inspect them once more before packing them up and shipping them out.
smarter processing
Using high-speed color cameras, we analyze every single potato for internal and external quality defects. Our quality standards not only meet but exceed those set by USDA and FDA regulations. For good measure, we visually inspect them once more before packing them up and shipping them out.
smarter sorting
Using high-speed color cameras, we analyze every single potato for internal and external quality defects. Our quality standards not only meet but exceed those set by USDA and FDA regulations. For good measure, we visually inspect them once more before packing them up and shipping them out.
smarter saftey
Using high-speed color cameras, we analyze every single potato for internal and external quality defects. Our quality standards not only meet but exceed those set by USDA and FDA regulations. For good measure, we visually inspect them once more before packing them up and shipping them out.
Using high-speed color cameras, we analyze every single potato for internal and external quality defects. Our quality standards not only meet but exceed those set by USDA and FDA regulations. For good measure, we visually inspect them once more before packing them up and shipping them out.